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Logistics and fulfillment
At the heart of Growve's vertically integrated platform is our distribution facility, located adjacent to Salt Lake City International Airport. Purpose-built to support our multi-channel model, this GMP-compliant, climate-controlled facility is designed to deliver our broad offering with precision and consistency at high volumes, all the way down to individual parcels for consumer direct.
Retail store penetration
We built our reputation as a leader in e-commerce, but our presence extends far beyond the digital shelf. We are actively scaling our multi-channel model to bring our trusted wellness brands to consumers wherever they shop.
E-commerce and Amazon
We lead with experience, execution, and scale in the e-commerce sales channel. While Amazon is our largest and most established partner, we’re also growing quickly across other marketplaces such as Walmart.com, Target.com, iHerb.com, Vitacost.com, Coupang.com, Swanson.com, TikTok Shop, Faire.com, Macys.com, and more—where our team brings advanced capabilities in merchandising, compliance, fulfillment, and digital marketing.
Insights and innovation
Powered by proprietary data analytics and category intelligence, we constantly uncover consumer needs, emerging trends, and market gaps in health and wellness. We quickly commercialize these insights by leveraging our vertically integrated platform to launch hundreds of unique new products each year. We test, validate, and scale these new products across multiple channels, guided by real-time performance metrics and consumer feedback to ensure success.
In-house manufacturing
We operate two production facilities for making capsules, beadlets, soft chews and powders in house—supported by multiple packaging lines for filling into bottles, canisters, stick packs and pouches. We also print packaging with our own digital presses. These capabilities allow us to produce large and small volumes with speed, consistent quality and cost effectiveness for competitive advantage.
Our capabilities
At Growve, our vertically integrated platform enables us to move with speed, scale, and precision. From data-driven product innovation and in-house manufacturing to custom printing and fulfillment, we control every step of the process. Our expertise begins with e-commerce and spans multiple channels, including retail, where we have a nationwide field sales team. This end-to-end model allows us to deliver quality, consistency, and market agility across all channels.